Friends and Followers and Social Media

When I first started this position at the diocese, I got a certain amount of push-back on social media from people I talked with.  Why do we need this?  What about privacy?  Who would use it?  How will this help or enhance our mission?  All valid questions.  This article that was sent to me does not necessarily answer any of these questions, but it did raise up an interesting perspective on how you respond to people who follow your content.  I liked his premise, especially when I thought of it in terms of what we are called to do as the Body of Christ.  While the article was not written with this in mind, I found it very interesting when read through a theological lens.  What do you think?