When Apple’s artificial intelligence (AI) assistant, Siri, debuted in 2011, it was revolutionary for giving users the ability to “talk” to their smartphone. Siri’s capabilities were made possible by machine learning, which was state of the art at the time. Today, Siri lags behind competitors...
Apple executives are reportedly taking a closer look at the costs of the company’s streaming service, Apple TV+, because it is the only part of Apple’s services business that is not profitable. Apple TV+ has about 45 million subscribers but is losing more than $1...
Apple has reportedly made some leadership changes to speed up its development of artificial intelligence (AI) products. The company has put Vision Pro creator Mike Rockwell in charge of its virtual assistant, Siri, and removed Siri from the oversight of AI head John Giannadrea, Bloomberg...
Apple is expanding Tap to Pay on iPhone to nine new countries in Europe. The contactless payment method is now available in Bulgaria, Finland, Hungary, Liechtenstein, Poland, Portugal, Slovakia, Slovenia and Switzerland, the tech giant said Tuesday (March 18). “With Tap to Pay on iPhone, merchants can accept...
Apple reportedly plans to make the operating systems of its devices simpler to navigate and more consistent across its iPhone, iPad and Mac. To accomplish this, the tech giant is planning its most significant upgrade to the Mac since 2020 and to the iPhone since...
In 2011, Apple debuted Siri, the world’s first digital assistant embedded in a smartphone. It was revolutionary in its functionality and technology. For the first time, users could talk to their smartphone, and Siri was built using machine learning, which was state of the art...
Apple plans to invest more than $500 billion in the U.S. in the next four years. Calling it its “largest-ever spend commitment,” the tech giant on Monday (Feb. 24) announced that this plan will involve hiring 20,000 workers, and opening a manufacturing facility in Houston to make servers...
Apple said Friday (Feb. 21) that its Apple Intelligence suite of artificial intelligence (AI) features will be added to another platform — Vision Pro, the company’s mixed-reality headset — in April. Apple Intelligence will be available in beta in a software update, visionOS 2.4, with support...
Apple debuted its lower-cost smartphone, the iPhone 16e, Wednesday (Feb. 19), saying the product’s price starts at $599. “We’re so excited for iPhone 16e to complete the lineup as a powerful, more affordable option to bring the iPhone experience to even more people,” Kaiann Drance, vice...
