Since I first started here, I have talked to hundreds of people representing numerous churches. Invariably, one of their questions is “how do we attract new people?” There is obviously no magic bullet that will make it happen, but I tell them to keep their website current, be real and authentic about who you are, don’t talk in “church-ese” and make a safe place for people to experience worship.
Lo and behold, here is a blog post which pretty much echos what I have been saying. Thank you Rachel Held Evans for the validation!